Wednesday, March 15, 2017

ENSURING wedding dreams become a reality has become a successful business for two Newbridge women who have been named as Ireland’s top wedding planners.

Creating the perfect day is not only a job but a dream in itself for Isobel Fletcher who is part of a two person team along with her business partner and co owner Melanie Dunny.

They are fast becoming big names in the wedding business with their company The Weddding Festival. Just two years after officially opening the business they were awarded Wedding Planner of the Year title at the recent weddingsonline awards 2017.

Jonathan Bryans (Commercial Director with Isobel Fetcher and Melanie Dunny from The Wedding Festival and Aoibh’n Garrihy
Photo:: JDM

As part of the competition more than 30,000 couples voted for their favourite suppliers and venues in a range of categories, which were then judged by a panel of digital marketing professionals and wedding industry experts. Isobel and Melanie received great reviews and praise from happy couples they have worked with.

The women are also busy mothers and they got talking at a sports day at their children’s school, Educate Together in Newbridge. Isobel, the organiser and Melanie, the creative perfectionist, decided to team up for their first wedding in 2014 and they haven’t looked back since.

Isobel has a background in events and was asked to organise a wedding on a green field site. She got talking to her friend Melanie at the school sports day.

“I was telling Melanie that I’m no good at doing flowers and making things look good,” said Isobel.

“She said she loved doing this and between the two of us, working night and day, we pulled off a great wedding in six weeks. The reaction we got was fantastic and it just went from there.”

In January of last year they decided to commit to the business and officially opened the doors. In just a short space of time they are already regarded as two of the top planners and stylists in the country.

“We do everything really,” said Isobel. “We find and source products, create the setting and manage the wedding on the day. A lot of people now are getting married in hire only venues like country houses, they are moving away from hotels. They want to put their own stamp on things and that’s where we come in.”

May through to September is a hectic time for both women.

“At the moment we are busy planning, going to trade fairs and getting our name and profile out there,” she said. “A lot of work goes into it behind the scenes.”

The pair know The Wedding Festival is on an upward growth curve as they have more weddings booked in already this year compared to last. But no matter how busy they are they never take on more than one wedding at a time.

“It is such an emotional event and the couple getting married put such emotion into it. We want the day to be perfect for them and we do everything to make sure that it is. They get 100% of our attention.”

Whe it comes to planning the perfect Irish bespoke event the weather is something that couples always worry about.

“It is very rare in Ireland to pour rain all day long. There is always some break in the day although it mightn’t be at the time you want,” laughed Isobel.

“We always have a back up plan though. There will always be a plan B ready just in case.”

Winning the award meant alot to both women, said Isobel.

“As a new business less than two years old, this is amazing recognition for us and our business. The response to our win has been overwhelming,” she added.

They said that they were so grateful to everyone who voted for them, in particular the couples they have worked with whose recommendations helped them achive the top title.

  • Next week we meet Josephine Higginbotham from Flowers by Josephine in Monasterevin who won Best Floral Designer of the Year at the weddingsonline awards.

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By Lynda Doyle
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