Wednesday, February 19, 2020

GERMAN retail giant Lidl has announced a €40m deal with aTimahoe-based family business O’Brien Fine Foods (OBFF) that will see the latest range of the Kildare firm’s products supplied across all 201 Lidl stores in Ireland and 797 Lidl stores across Great Britain.

Not only that, but the retailer has also made a further €50,000 investment in OBFF which will see their Irish beef produce exported to more than 3,000 Lidl stores in Germany as part of their 2020 Christmas offering.

OBFF is a family-run business based in Timahoe, which supply a range of high-quality branded and own-label meat products to the Irish market, including the Brady Family, Green Farm and Homebird cooked meat ranges.

Pictured (L-R) are Brendan Conway, Buying Executive for Lidl Ireland; John O’Brien, Managing Director of O’Brien Fine Foods and Henry Howard, Senior Buyer for Lidl Ireland. Today, Lidl Ireland have announced a two-year supply deal with O’Brien Fine Foods worth €40m, which will see their products supplied across all 201 Lidl stores in Ireland and 797 Lidl stores across Great Britain

Owned by the O’Brien Family since 2000 and operating from three facilities in Kildare, Meath and Westmeath, the range includes 100% Irish, Bord Bia-approved pork, beef and poultry products.

O’Brien Fine Foods now produce over 80%  of Lidl’s sliced hams, sliced beef and poultry lines, and the strong partnership with Lidl over the past 10 years has enabled the company to expand from 250 to 550 employees.

The two-year, €40m deal will see OBFF supply all Lidls in Ireland and Great Britain all year round, and 14 European countries twice yearly on a promotion basis.

This will see O’Brien products for sale in almost 7,500 Lidl stores across the continent.

This week’s announcement (14 February) will launch four new flavoured sliced ham lines as part of its own-brand cooked meat range.

O’Brien Fine Foods is one of Lidl’s over 250-strong network of Irish suppliers,  In which Lidl source €1 billion worth of produce from each year.

“In terms of quality and flavour, the O’Brien Fine Foods range of cooked meat products are second to none and we are delighted that our customers in Ireland will continue to enjoy them, and that our international customers will have the opportunity to sample the best of Irish produce,” said Henry Howard, Senior Buyer for Lidl Ireland.

Managing Director O’Brien Fine Foods, John O’Brien commented: “Lidl Ireland has been a long-standing partner of ours, and they have helped us to grow our business substantially and to forge a path into the UK market and 14 other European countries”.

“This commitment by Lidl will allow us to invest in, and expand our operations to enable to us to increase our output of high quality ham, beef and poultry products,” he concluded.


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By finian coughlan
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