Sports Direct announced the renewal of their partnership with Clane GAA for a further three years until 2024. The news comes as part of a nationwide expansion of Sports Direct’s grassroots GAA support programme, the company said in a statement on Wednesday morning.
The company has renewed its support of their existing six clubs, and have now added a further five new clubs to their portfolio, bringing Sports Direct’s overall grassroots GAA support to 11 clubs nationwide.
For the past three years, as part of Cycle 1 of their grassroots programme, Sports Direct has been Official Supporters of Clane GAA along with Listry GAA (Kerry), St Dominic’s GAA (Roscommon), Bellaghy GAC (Derry), Glen Rovers (Cork) and Ballygunner GAA (Waterford) and Clane GAA (Kildare).
In a statement Sports Direct say they have invested more than €250,000 into their support at this level to date, and the Cycle 2 announcement highlights their commitment to local GAA as they have also added support for Blessington GAA (Wicklow), Cavan Gaels GAA (Cavan), Geraldine’s GFC (Louth), Rhode GAA (Offaly) and St. James’ GAA (Galway) into their grassroots fold.
Sports Direct further add that the expansion of their grassroots GAA support in Ireland is a firm statement of intent by Sports Direct to continue to build and maintain grassroot level activity to help create a positive impact on local communities. They say they firmly believe in the important role that sport plays in local communities and harnessing future achievements. “
Today’s announcement comes just three months after Sports Direct’s unveiling as the proud sponsors of Cork GAA across the men’s senior football and hurling teams, and the Minor and Under 20 teams in both codes for the next five years. The news also comes just one month before Sports Direct opens a new store in Galway city centre at Corrib Shopping Centre, with plans for further expansion nationwide in 2021,” their statement concludes.
Speaking about today’s announcement, Sports Direct’s Managing Director, Leonard Brassel said: “Over the past three years, we have been proud Official Supporters of Clane GAA and we are delighted to renew our support of them for a further three years until 2024. We have nurtured positive relationships with all of our existing clubs, which remain true and respectful to the principles and culture of these clubs. Today, we are incredibly proud to announce our expansion of our support for our existing clubs and the incorporation of five new clubs nationwide, to bring our support to a total number of 11 clubs across the country. As we continue to expand in the Irish market, the group couldn’t be prouder of our Grassroots Official Supporter programme. We are delighted to take this next step in our grassroots support, and help to support these clubs and communities who have such a passion for GAA. All of us at Sports Direct share this passion for Gaelic Games, and we look forward to working with all of these local clubs and celebrating the local success stories.’’