Friday, August 05, 2022

Google, Enterprise Ireland and the Local Enterprise Offices have announced a new partnership, with a focus on supporting businesses to upskill digitally and enhance their online capabilities.

The new ‘You’re the Business’ programme aims to accelerate Irish SME growth through digitalisation in the form of a free of charge online training scheme, as well as an SME reward programme. This comes after recent research from Google found that significant gaps in the areas of digital skills and competence remain a concern for many SMEs.

Through the new ‘You’re the Business’ digital platform, SMEs across Kildare will have access to a series of live and on-demand training sessions, geared towards supporting companies at all stages of their digitalisation journey, including those at early stages right through to those more digitally-sophisticated businesses who are ready to export globally.

The training will consist of three modules that will help businesses understand how they can use digital to get online, grow online and expand internationally.

The ‘You’re the Business’ platform and resources are open to all SMEs, but ten participants that demonstrate a commitment to digital at different stages of their journey will be awarded with a suite of customised supports, including mentorship and ad funding.

In order to be considered as one of the ten firms to receive a package of tailored supports, SMEs will be invited to submit a video (via the You’re the Business site) no longer than two minutes in duration detailing what their business means to them, as well as an example of how they have used digital to enhance their business.

The ten SMEs selected by a panel of established judges will receive a customised suite of digital supports from Google, which includes a €1,000 Google ads package and expert mentorship across a range of technical areas that will help them to further develop their business.

Jacqui McNabb, Head of Enterprise and Economic Development, Kildare Co Council said; “For many small businesses taking the time to upskill and change processes, especially getting online, can be overwhelming. Over the past two years with Brexit and Covid, small businesses have needed to be reactive to a very challenging landscape, which has demonstrated the importance of businesses to develop and embrace new skills.

“The Local Enterprise Offices have been to the fore with a range of supports to enable businesses get online and maximise their online presence with the likes of the Trading Online Voucher. By partnering with Google on this initiative we will continue to support all our small businesses. We want to encourage SMEs from across the Kildare region to engage with the You’re the Business initiative to see how they can get online, grow online and one day expand internationally.”

For further information on the various training modules as well as the You’re the Business competition, visit g.co/yourethebusiness.

By Conor Forrest
Contact Newsdesk: 045 432147

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